Bilt Cafe
RENT
DAY
MAY 1, 2026
11AM – 6PM
The neighborhood hangout.
02
THE CONCEPT

THE NEIGHBORHOOD COMES TO HQ.

With the newly rebranded Bilt Cafe moving to the base of our HQ at 837 Washington Street, Rent Day is the perfect moment to bring the brand to life. Bilt Cafe rolls up in a fully wrapped food truck — turning the biggest day in our members' month into a block party worth celebrating.

The truck becomes a moving billboard of the Bilt Cafe brand, bringing the energy of the neighborhood directly to our front door.

The Vehicle

Full exterior wrap in Bilt Café brand — burgundy, cream and steel blue. Bold "SIP. SAVOR. SOCIALIZE." typography across all four sides. Branded bags and packaging on-site.

The Location

837 Washington Street — Bilt HQ, NYC. Service window facing the street for maximum visibility and foot traffic in the Meatpacking District neighborhood.

The Partnership

Bilt Café × Nami Nori. An exclusive one-day collaboration between two NYC-rooted brands, serving 800–1,000 members free of charge throughout the day.

The Strategy

Bilt Café as the platform, Nami Nori as the featured partner of the month — consistent with our monthly collaboration model. Rent Day = maximum member energy and foot traffic.

Nami Nori
N
FEATURED PARTNER

NAMI
NORI

Acclaimed New York temaki (hand roll) concept

Michelin Guide recognized with Bib Gourmand distinction

Known for open-style temaki and elevated ingredients

Premium, culturally relevant, and distinctly New York

Approachable sushi that celebrates Japanese tradition

THE CONCEPT
NAMI NORI × BILT CAFÉ

TEMAKI,
REIMAGINED
FOR NYC.

"Premium, culturally relevant, and distinctly New York culinary moment."

Nami Nori brings approachable Japanese cuisine to the heart of New York. Their open-style temaki celebrates traditional hand roll techniques with elevated ingredients, creating a distinctly NYC dining experience.

MICHELIN BIB GOURMAND NYC TEMAKI HAND ROLLS NAMI NORI

THE MENU

BILT CAFÉ
×
NAMI NORI
Nami Nori Temaki
SIGNATURE
SIGNATURE TASTING

Tuna Poke
& Coconut Shrimp
Temaki

Two signature hand rolls: fresh tuna poke temaki with sesame and scallion, plus coconut shrimp temaki with spicy mayo. Served with our signature sesame miso chocolate chip cookie.

Tuna Poke Temaki Coconut Shrimp Temaki Sesame Miso Cookie

Allergens: Fish, Shellfish, Gluten, Dairy, Sesame

VEGGIE
VEGETARIAN TASTING

Tofu Chimichurri
& Avocado Toast
Temaki

Two vegetarian hand rolls: tofu chimichurri temaki with fresh herbs, plus avocado toast temaki with microgreens. Served with our signature sesame miso chocolate chip cookie.

Tofu Chimichurri Temaki Avocado Toast Temaki Sesame Miso Cookie

Allergens: Gluten, Dairy, Sesame · Vegetarian

Featured Beverage

TBD

Beverage partner to be announced.

Coming soon...

EVENT DETAILS

RENT DAY — MAY 1, 2026
Rent Day
MAY 1, 2026
11 AM – 6 PM
Location
837 WASHINGTON
MEATPACKING · NYC
Attendance
800 – 1,000
BILT MEMBERS + WALK-UPS
Format
FOOD TRUCK
FULLY BRANDED MOBILE KITCHEN
Featured Partner
NAMI NORI
MICHELIN BIB GOURMAND
4

MARKETING
PLAN

Four-channel campaign targeting Bilt members and the broader NYC community. Coordinated drop across owned and digital channels for maximum reach on Rent Day.

IG

Instagram — Video Post

Cinematic Reel featuring Nami Nori temaki, the wrapped truck, and the food. Retro-edit matching Bilt Café visual language. Post morning of Rent Day.

VIDEO
IG

Instagram — Static / Carousel

Brand collateral post: event date, time, location, and menu highlights. Shareable and saveable for member reference. Posted 24–48 hrs prior.

STATIC
EM

Member Email Blast

Targeted email to local NYC Bilt members. Event details, partner feature, and Nami Nori menu preview. Deployed 1–2 days before Rent Day.

EMAIL
AP

In-App Push Notification

Day-of push alert to local members. Short, direct copy: location, hours, and the Nami Nori partnership. Timed for late morning before the 11AM open.

PUSH

DAY-OF SCHEDULE

MAY 1, 2026
7:00 AM
Setup & Load-InFood truck arrives + positions at 837 Washington St. Nami Nori team loads + preps. Brand merchandise and cups staged.
9:00 AM
Final ChecksEquipment test, signage confirmation, staff briefing. IG push notification queued for members.
11:00 AM
Service OpensTruck window opens. First guests served. Bilt Café branding fully live on-site and in-app.
12–2 PM
Peak Service WindowHighest volume period. Estimated 40–50% of total attendance. Nami Nori team presence and photo moment TBD.
2–5 PM
Afternoon ServiceSteady service continues. Live content capture for IG Stories ongoing throughout afternoon.
6:00 PM
Service Close + BreakdownFinal service, wrap-down, and debrief. Post-event content ready for scheduling.

OPERATIONAL NOTES

MAY 1, 2026

Capacity Planning

800–1,000 total guests across 7hrs. Avg ~120–140 guests/hr. Nami Nori to confirm throughput capacity per hour and staff count accordingly.

Menu SKUs

Two tasting menus: Signature Tasting (Tuna Poke + Coconut Shrimp Temaki) and Vegetarian Tasting (Tofu Chimichurri + Avocado Toast Temaki) — each with sesame miso cookie. Streamlined menu for high-volume service.

Branded Packaging

Bilt Café branded bags and packaging on-site. All materials consistent with current brand identity (burgundy, cream, blue).

Permitting & Logistics

Food truck operator responsible for NYC vending permits. Confirm load-in access with building management at 837 Washington in advance.

Bilt Cafe

SIP.
SAVOR.
SOCIALIZE.

The neighborhood hangout.

BILT CAFÉ × NAMI NORI × JAPANESE TEMAKI · MAY 1, 2026 · 837 WASHINGTON ST